Hi, I'm happy you're here!
What’s important to know about me?
I’ve been a writer in some capacity for most of my life. My great-grandmother was a published author and poet and her passion for writing remains a significant influence on me. I have always been fascinated by the power of words and the impact they have when chosen skillfully and used strategically.
What strengths will I bring to your business?
I hold advanced degrees in advertising and education and have extensive work experience in the private and public sectors. So, I feel at home in both B2B and B2C worlds. I have a strong marketing communications background with 10+ years in organizations like Sony and Six Flags Theme Parks. I also have many years of experience as an educator with nonprofits including New Jersey’s Public Schools and The New Jersey Early Intervention System. Yes, I know – these are two very different arenas! But I believe my strength lies in this diverse background and in my ability to help you identify the best solution for your brand.
Words matter. Let’s talk and start crafting the right message for you.
Are you looking to boost your credibility and strengthen your brand?
Do you have a vision
to grow your business
and just need the right words
to move it forward?
COPY AND CONTENT TO MEET AND EXCEED YOUR MARKETING GOALS
Web Content/Site Audits
Whether you’re a business or nonprofit, I can help you reach your audience.
With over 10 years of experience in both marketing communications and education,
I am sensitive to the unique needs of the private and public sectors.
SHOW, DON'T TELL
The Power of Case Studies
Marketing experts agree that it’s not enough to tell potential customers about the strength of your product or service. You need to show them, and the most powerful way to do this is with customer success stories, or case studies.
Think about it. Is there a stronger influence on any buying decision than customer reviews and testimonials? Real people telling about their real-life experiences brings instant credibility and value to your product or service.
I can help you identify your best customer success story and create an engaging case study for use in all aspects of your sales and marketing. I’ll manage the entire process, from customer interviews, revisions and approvals, to finished product and implementation.
The Sign of a Thriving Business
You’ve successfully acquired new customers. Now, you need to keep them – and keep them happy. You need a customer retention strategy.
According to Harvard Business Review:
Acquiring a new customer is 5 to 25 percent more expensive than retaining an existing one.
Increasing customer retention by just 5 percent can increase profits from 25 to 95 percent.
It’s clear that customer retention is essential to drive a business’ growth and profits. Regardless of industry, the best way to retain customers is by providing excellent customer experiences.
Newsletters, onboarding, memberships, incentives and upsells can build relationships and strengthen brand loyalty. As a customer retention specialist, I can help you identify the best opportunities to create the ideal experience for your customers.
“Elizabeth’s writing brings a whole new dimension to my website and newsletter.
She is able to capture the spirit of what I want to share as an artist. Elizabeth is thorough in her process, extensive in her research and with her original style, I am always in awe of the finished product.
I would recommend her expertise to anyone.”
Artist and Owner of Creator’s Workshop
CRAFTING YOUR UNIQUE MESSAGE FOR MAXIMUM RESULTS
If you need a targeted, results-driven solution for your business, we should talk!
Contact me for a free, no-pressure discovery call.
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